answer questions can be rushed – 20210627B

Case Analysis Questions: Answer each of the following sets of questions to guide your analysis, problem identification, and recommendation for this case. Brand Culture Analysis: (The “Brands and Branding” reading from Module 6 may be helpful in answering this question) Describe Black and Decker’s brand culture (recall from Module 6, a “brand culture” is the meanings that become conventional, widely accepted “truths” about the product/brand) in the Professional –Tradesman segment of the power tools market, at the time of the case. In your answer, use specific information from the case to explain how (a) the firm, (b) influencers, and (c) consumers have influenced the Black & Decker’s brand in this segment. Consumer-Based Brand Equity Analysis: (The “Building Customer-Based Brand Equity” reading from Module 6 may be helpful in answering this question) What specific performance and imagery characteristics of the Black and Decker brand influence what the brand means to consumers in the Professional–Tradesman segment? How would you explain what this segment thinks about the Black and Decker brand? [Your answer to this part of this question may be repeat some of what you said in your answer to question 1.A.] How do consumers’ respond to Black and Decker in the Professional –Tradesman segment of the power tools market? In your answer, identify specific information regarding their judgements and feelings presented in the case. Does the Black and Decker brand have a positive or negative consumer-based brand equity in the Professional – Tradesman segment? Provide specific information and data from the case to support your answer. Strategic Brand Management Recommendation: (“The Brand Relationship Spectrum: The Key to Brand the Brand Architecture Challenge” reading in Module 6 may be helpful in answering this question). What brand architecture should Black and Decker adopt in the power tools market? Why do you recommend this? As you explain your recommendation, be sure to use specific information from the case to support your answer [NOTE 1: the market has 3 segments, so you should identify what brand architecture it should adopt across these segments of the market. This question is essentially asking you to say, from the three options presented at the end of the case, which option Black and Decker should pursue]. [NOTE 2: As part of your answer, be sure to specify what brand or brands will be used in the brand architecture you recommend.] Formatting Guidelines. Please provide all of your answers in Word or a program that easily be opened using Word. If you upload a file that cannot be opened and read, you may receive a zero for this assignment. Please include the respective number for each question prior to presenting your answer. You may use bullet points, graphs, figures, tables, etc. to communicate your response. Please use a format Requirements: 2 pages