Assessment Task Individual Written Case Analysis / Report Word Count: 3,000 words
For this assignment, you have a choice between two cases related to the modules core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case. All questions carry equal weight.
Case A: HAIER GROUP – Internationalisation Strategy
1. What are the main features of Haier’s internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?
2. How successful has Haier’s internationalisation strategy been and why?
3. What are the principal features of Haier’s management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?
Case B: WL GORE
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