Business Plan for Shells Fine Dining 10 pages

Business Plan Shells Fine Dining Restaurant in Melbourne, Australia
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect
Business Plan Shells Fine Dining Restaurant in Melbourne, Australia
Business overview
Shells Fine Dining is an 80 seat fine-dining establishment with an attached 30-seat lounge. Shells Fine Dining focuses on fine dining in an elegant and relaxed style. The establishment offers a diverse selection of fine dining including seafood, steaks and catering services. Indoor and outdoor seating add to the beauty of the Riverfront, making Shells truly a place of visitor’s and locals dreams.
Shells will be located in the booming Riverfront district central to Melbourne, as part of the City of Melbourne’s 2007-2012 Tourism plan, which includes infusing new establishments with government support to create an engaging and inviting destination for tourists (Melbourne, 2007). Melbourne is considered one of the fastest growing destinations in all of Australia currently.
1.2 Mission statement
The Mission at Shells Fine Dining is to provide customers with not only the best surf and turf menu in all of Melbourne, but also to fulfill their dreams and desires while experiencing the cuisine and fine dining experience at Shells. Customer satisfaction is of utmost importance at Shells, where all customers will have the opportunity for equitable seating and service (Palo Alto, 2007). The employees will participate in a rewards and recognition program to help serve as an incentive to keep them working with Shells Fine Dining and reduce the turnover rate common to restaurants in most industries. The ambience and mission of Shells includes creating an “experience” rather than simply creating the notion Shells is “just a place to eat.”
1.3 Service Vision
The service vision is to fulfill customer’s dreams and desires. For this reason, customers will have the choice of sitting in one of many themed locations of the restaurant. They can sample the cuisine in a quiet, cozy corner, enjoy a social atmosphere in the lounge or enjoy food on the brilliant and well-lit balcony facing the waterfront. Customers are Shells

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