Consumer Choice essay

Can you help me understand this Business question?

follow-up posting of 100 to 200 words to the below:

Dr. Sheena Lyengar begins her lecture stating, “the Average number of choices that the typical American reports making is about 70 in a typical day.” Whether these choices are time-consuming or not, work-related or not, it still impacts the decision-maker.

To answer the question of “should we limit choices for consumers?”, I think that this argument can go either way. From a sales perspective, I agree with Dr. Sheena Lyengar’s statement that less is more. Statistically, if presenting consumers with less choices creates an increase in product sales, then as a product owner I would consider eliminating low-performing products to gain higher sales for another product. I also really liked the statement Dr. Sheena Lyengar made that if an employee can’t tell items apart, neither can the consumers. I think this is true and not only is it difficult for the consumer to choose from, but also for the business itself to produce, train employees on, advertise, etc. It seems like a waste of corporate funds that could be used in advertising efforts for another product or service.

On the flipside of the argument, when you begin to limit the amount of options one can make, this can be potentially dangerous in forming monopolization. “When firms have such power, they charge prices that are higher than can be justified based upon the costs of production, prices that are higher than they would be if the market was more competitive. With higher prices, consumers will demand less quantity, and hence the quantity produced and consumed will be lower than it would be under a more competitive market structure” (Thoma, 2014). While reducing choices for consumers may increase sales for the business, the consumer is left to feel like big businesses are making choices for them.

So, while choice overload is said to reduce engagement, decision quality and satisfaction, consumers, at the end of the day, tend to prefer more options than less. (Though that may not be beneficial to a business’s bottom line).


Lyengar, Sheena. “The Art of Choosing.” TED, July 2010,

Thoma, Mark. “What’s so Bad about Monopoly Power?” CBS News, CBS Interactive, 18 Sept. 2014,

Requirements: .doc file

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages

Order your paper today and save 30% with the discount code HAPPY

Open chat
You can contact our live agent via WhatsApp! Via + 1 323 412 5597

Feel free to ask questions, clarifications, or discounts available when placing an order.