Defining Marketing

To help you integrate your learning, demonstrate your subject matter expertise, and build your professional brand, you will complete a weekly post that focuses on one or more of the topics covered that week.  Each of the 8 weekly posts must be a minimum of 100 words in length (including the original post title) with no maximum limitation.  Posts should be tailored to fit the personal/professional brand and/or expertise that you’re trying to develop.  After you have built your MSM WordPress website, you will upload your posts for each course to that site.  (Thus, by the end of Term 5, you will have at least 80 uploaded posts on your website—8 from each of the ten courses you will have completed by that time.)

Your weekly application posts should go beyond merely reiterating what was covered in the course materials.  They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest.  The topic of your post must be one of the main topics covered in each week’s lesson and the post must do more than merely mention a term from the week, it must demonstrate knowledge of the topic.  Although the tone, style, voice, and mood of your writing is up to you, be sure to consider what would work best for your target audiences.(please watch videos to follow all the requirements)

To build and maintain your professional expertise and to avoid appearing as “only a student,” it is imperative that you do not use words like “professor,” “class,” “course,” or other words (e.g., “this week we learned about…”) that infer your role in these posts is one of being a student.

Also, make sure to submit your post PRIOR to posting it on your website in to ensure the plagiarism check works properly.  Students showing a high score on the Turnitin results will receive a grade of zero.

Videos to watch and talk about in the weekly application:


Brand: Jewelry brand

Timeless jewelry for the contemporary woman.

Accessorizing the POWERFUL woman.
Colombian based jewelry

Marketing Management (15th ed.), by Philip T. Kotler, Kevin Lane Keller

  • Chapter 1: Defining Marketing
  • Chapter 2: Developing Marketing Strategies
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