Describe the First-mover advantages

Describe the First-mover advantages Assignment help First-mover  advantages
The first-mover advantage is the advantage gained by a company or organization that is the first to introduce a product or service to the market. This enables the company to establish strong brand recognition, and there is increased brand loyalty before other competitors enter the job market.  This advantage only occurs to the major companies that are the first to enter the market.  A good example is Amazon which was not the first company to enter the book market, but they were the first to achieve a significant scale in that line of the business.

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Among the advantages of being a first mover is that the companies can establish their product as the industry standard.. they can be able to tap into the consumer market and make an impression which will eventually lead to increased brand recognition and brand loyalty.. the company is at an advantage of being able to control resources like positioning themselves in a strategic location which establishes a premium contract that contains key suppliers and or highly efficient workforce. There can be a high advantage rate when there is an increased switching cost for the consumers to convert to entrants who will join the field later.
First mover companies have the benefits of technology leadership to make their products or services harder for entrants who will come at later dates to replicate. They can achieve this by reducing production costs and establishing an absolute cost advantage. They can also control strategic and scarce resources.  They also have the benefit of buyer switching costs. First movers can enjoy buyer switching costs. When the first business establishes itself, consumers may find it inconvenient to switch to a new brand later in the market.
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