Entrepreneurial marketing strategy in social enterprises


Analysis of Seven SEs regarding their INNOVATION practices or perceptions. Please try to address the following issues:
–What has been found here which is in line with the existing EM literatures? (with reference/citation)
–What has been found new which is missing or ignored in EM literatures or SE context? (with reference/citation)
(for this analysis you may need to generate some sub theme or code, but Please try to avoid the following words or theme in your discussion as key words as these has been discussed in my other chapter as a Key EM elements, those are
1. Proactiveness

2. Risk taking

3. Opportunity focus.

4. Customer intensity focus

6 resource leveraging

7. Social value creation, and

8. Networking

Instead of above topic you may generate some sub theme for your discussion such as “Marketing strategy “, “advance technology or digitalization”, “Profitable option”, “Flexible Management approach” etc.
— In conclusion need to linked back to the EM literatures, and explain how it is different from others.


This is my PhD research and this one is my data analysis part. It is qualitative analysis, and I am doing Case study on 07 Social Enterprises (SE) on their Entrepreneurial Marketing (EM) practices. –For data collection I have done interviews to the 20 persons (14 interviews for 07 Case study whereas 2 persons from each Social Enterprises) and rest 6 interviews from 6 SEs for data triangulation — Here I need comparative analysis of those 07 SEs which will be based on interview transcripts (Primary data). In this assignment the analysis will be on one EM elements which is INNOVATION (in my research I have proposed an EM framework with 10 elements). Referencing/citation should be maintained properly to avoid Plagiarism. –Here I am attaching some interview transcripts. Analysis should be needs to be linked with some EM literatures. and in conclusion need to show what is the contribution of this research.

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