1. Read Case 3.1 Family Video and Party Stores (end of chapter)
2. Address the following in your case analysis:
a. Is it reasonable to charge FVPS’s salesforce with simultaneously building and holding market share? Justify your answer.
b. What are the pros and cons of Marcie Gaines’ five-point plan?
c. Since the meeting with the regional managers ended on a sour note, what should Gaines do now? What should the regional managers do?
3. Submit/post your word document to the Bb assignment folder space by the due date listed in the syllabus schedule. Note: a 3 page single spaced write up will suffice.
Grading Rubric to be used
|Answers cover all parts/aspects of the question, are in-depth, and contain proper spelling and grammar.
|Answers cover some but not all parts/aspects of the question, are somewhat in-depth, and contain some spelling and grammar errors.
|Answers cover only a few parts/aspects of the question, are lacking depth, and contain many spelling and grammar errors.
|Late submission of work
|50% deduction from earned score
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