The Exam will start in about 2 hours from now and you have to complete it in less than 2 hours from the start time. attached old Exam also The Final Exam will consist of 12 questions in a variety of formats including essay questions and multiple choice questions. Topics covered on Final Exam Requirements: 12 answers Please study the culture slides attached below. There may be questions on the exam that ask how Hofstede’s indices apply to advertising. There are essentially three commonly used forms of appeals in advertising. These appeals are humor appeals competitive appeals and sex appeals. You may be asked on the exam to identify these appeals in specific print advertisements. Please remember our classroom discussion concerning the country of origin effect. It is used to give brands products and companies credibility in the marketplace. You may be asked to identify how it is used in specific advertisements on the exam. Please be ready to discuss why it is important for advertisers to use more than one medium to communicate their messages. You may also be asked on the exam why it is important for these messages to be consistent across all forms of media. Please be ready to discuss what the major obstacles and challenges confronting advertisers today are? What do advertisers need to do consistently and well to overcome these difficulties? Please be ready to discuss commoditization and its effects on brands. Please be ready to discuss why advertising is important for companies. It is not just to sell their products. What else does advertising accomplish for them? Please remember our classroom discussion about luxury brands and their dependence on advertising. You may be asked why luxury brands spend so profusely on advertising. (The most expensive advertisement ever made was by Channel). Please be prepared to discuss the advantages of social media for advertising. You may be asked to select a specific social media platform and discuss how it uses advertising. Please be ready to discuss why it is important for advertisers to be creative and to have effective messages. (If the message is wrong or uninteresting advertisements cannot be effective).
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