Global growth in the use of mobile

1. Global growth in the use of mobile is such that:

   		a. more than one-third of the world’s people use mobile.
   		b. mobile is now used uniformly around the world.
   		c. 25% of the world’s people use mobile.
   		d. 100% of the world’s population of 18-34 year olds use mobile.
   		e. more than half of the world’s people use mobile.

2.5 points 

QUESTION 2

1. What is a photo sharing site?

   		a. A website that allows users to upload photos for public or private viewing.
   		b. A website that monetizes user generated photos and images.
   		c. A website that lets you upload photos from your mobile phone.
   		d. A website that provides stock photography.
   		e. A website with photos that lets viewers download them.

2.5 points 

QUESTION 3

1. What is behind the growth in photo sharing?

   		a. The growth of Facebook and its photo sharing tools.
   		b. Companies recognize it can be an effective marketing strategy.
   		c. The growth of smartphones.
   		d. The growth of sites like Flickr make it much easier.
   		e. The growth of digital cameras.

2.5 points 

QUESTION 4

1. The most popular communication app outside of the U.S. is:

   		a. WhatsApp.
   		b. email.
   		c. SMS.
   		d. Farmville.
   		e. none of these is correct.

2.5 points 

QUESTION 5

1. Why should a white paper include visual aids, short paragraphs, and informative titles?

   		a. To ensure it is easy for readers to scan.
   		b. Readers like to see text in big blocks.
   		c. Because it is usually not printed.
   		d. Many readers choose white papers based on how they look.
   		e. A catchy title can help snare a reader.

2.5 points 

QUESTION 6

1. Why should a white paper include visual aids, short paragraphs, and informative titles?

   		a. To ensure it is easy for readers to scan.
   		b. Readers like to see text in big blocks.
   		c. Because it is usually not printed.
   		d. Many readers choose white papers based on how they look.
   		e. A catchy title can help snare a reader.

2.5 points 

QUESTION 7

1. White papers are generally intended to:

   		a. position a brand.
   		b. be shared in to go viral.
   		c. help consumers before they make a purchase.
   		d. provide post-purchase technical support.
   		e. survey a target audience.

2.5 points 

QUESTION 8

1. The text identifies what mistake companies make with white paper and e-book marketing?

   		a. Treating them as a pure marketing platform.
   		b. Identifying and explaining all acronyms.
   		c. Not properly considering their target audience.
   		d. Writing about topics that are not part of their core competency.
   		e. Including too many images and visual aids.

2.5 points 

QUESTION 9

1. Why are interviews important when writing a white paper?

   		a. They help support the premise of the white paper.
   		b. They keep the white paper interesting.
   		c. They may provide new information that is not widely known.
   		d. They help tell a better story.
   		e. They provide third party credibility.

2.5 points 

QUESTION 10

1. Among the losers in the shift to mobile are:

   		a. tablets.
   		b. desktop pcs.
   		c. television.
   		d. A through C.
   		e. B and C only.

2.5 points 

QUESTION 11

1. Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except:

   		a. want to show.
   		b. want to go.
   		c. want to know.
   		d. want to buy.
   		e. want to do.

2.5 points 

QUESTION 12

1. An article differs from a blog in what way?
   

   		a. They are the same, only a blog post is posted only on your own website.
   		b. Articles have a more prominent sales message.
   		c. An article is longer and goes into more detail.
   		d. There is more keyword research needed for a blog post.
   		e. A blog cannot be formatted as a PDF.

2.5 points 

QUESTION 13

1. What was the Digg moment?

   		a. The Paris Hilton cell phone incident.
   		b. Its lack of editors.
   		c. A major site redesign and policy changes.
   		d. Its constant focus on technology news.
   		e. Digg’s refusal to alter its voting technology.

2.5 points 

QUESTION 14

1. The first photo sharing site was:

   		a. Photobucket.
   		b. Snapfish.
   		c. Flickr.
   		d. Facebook.
   		e. Webshots.

2.5 points 

QUESTION 15

1. Which statement is true?

   		a. It is most effective for a company to focus all efforts on a single photo sharing site.
   		b. A clear call to action on all posted photos helps drive website traffic.
   		c. All photos posted on sharing sites must contain original content.
   		d. Due to its restrictive nature, Creative Commons licensing should be avoided.
   		e. Tagging images with relevant keywords helps users find images easier.

2.5 points 

QUESTION 16

1. What is the most important factor in an article’s success on a social news site?

   		a. The article title.
   		b. The popularity and reputation of the article submitter.
   		c. The level of discussion surrounding the article.
   		d. The social news site that is selected for a specific target audience and topic.
   		e. The quality of the content.

2.5 points 

QUESTION 17

1. What content is important to include in a white paper?

   		a. Information on a product’s functionality and its benefits.
   		b. A strong sales message.
   		c. Visual aids in the form of charts and graphs.
   		d. Industry specific acronyms and marketing phrases.
   		e. All the technical details of a product or technology.

2.5 points 

QUESTION 18

1. Location-based technology use is increasing in:

   		a. laptops.
   		b. handheld computers.
   		c. retail applications.
   		d. professional networks.
   		e. social networks.

2.5 points 

QUESTION 19

1. In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except:

   		a. Microsoft Windows Live.
   		b. All of these sites include discussion boards.
   		c. Yahoo.
   		d. LinkedIn.
   		e. Google.

2.5 points 

QUESTION 20

1. Which statement is true?

   		a. Q&A sites are an effective medium to demonstrate thought leadership and expertise.
   		b. Consumers trust discussion forums more than Q&A sites.
   		c. It is difficult to build trust on a Q&A site.
   		d. Networking is less effective on a Q&A site than on a social news site.
   		e. Q&A sites are ideal for product promotion.

2.5 points 

QUESTION 21

1. The Library of Congress used which photo sharing website?

   		a. Photobucket
   		b. Webshots
   		c. Pinterest
   		d. Flickr
   		e. Instagram

2.5 points 

QUESTION 22

1. Which of the following social news sites takes a humorous view of the news?

   		a. Fark
   		b. Upworthy
   		c. Reddit
   		d. Buzzfeed
   		e. Digg

2.5 points 

QUESTION 23

1. Imgur appeals mostly to:

   		a. the Library of Congress.
   		b. users who do not wish to pay for photo storage.
   		c. those who appreciate storytelling.
   		d. former Webshots customers.
   		e. smartphone users because of its mobile interface.

2.5 points 

QUESTION 24

1. Which photo sharing website was first used by the White House official photographer?

   		a. Webshots
   		b. Flickr
   		c. Facebook
   		d. Google
   		e. Photobucket

2.5 points 

QUESTION 25

1. Regarding the process of purchasing, the “upper funnel” is:
   

   		a. the payment process.
   		b. the last step prior to purchase.
   		c. the early activities like comparing.
   		d. seeking the advise of another purchaser.
   		e. seeking the advice of a friend.

2.5 points 

QUESTION 26

1. What is a worry that companies may have about sharing photos?

   		a. Trade secrets may be uncovered through the images they share.
   		b. Their photos may be used inappropriately.
   		c. Users may tag the photos incorrectly.
   		d. They may not receive comments on all photos.
   		e. Their photos may be stolen by the competition.

2.5 points 

QUESTION 27

1. Using beacons, retailers are doing all of this except:

   		a. customers can check out using their phones upon leaving the store.
   		b. customers choose products online, and receive information about where to find them.
   		c. customers choose their products online, and they are ready in the store for pickup.
   		d. noting a customer’s proximity to the store, and perhaps offering promotions.
   		e. as the customer leaves the store, a parking valet brings the customer’s car to the door.

2.5 points 

QUESTION 28

1. What is a social news site?

   		a. A site that lets users submit links to news stories or other web pages to be ranked and displayed.
   		b. A site where users can select content from an assortment of major news outlets.
   		c. A discussion forum that discusses recent and relevant news stories.
   		d. A social network that focuses on recent and relevant news stories.
   		e. A site that lets users submit links to sites that they find interesting.

2.5 points 

QUESTION 29

1. Which of the following statements is false?

   		a. Today’s smartphone contains many branded apps.
   		b. Apps are playing a major role in the growth of mobile.
   		c. Starbucks users can pay with a wave of their smartphones.
   		d. Users now spend more time with mobile apps than accessing the Internet from their PCs.
   		e. Facebook is the most popular media app.

2.5 points 

QUESTION 30

1. On discussion forums, a troll is:

   		a. a new forum user.
   		b. a person who uses a misleading avatar.
   		c. another way to describe a ‘sock puppet.’
   		d. someone caught using ALL CAPS in a forum post.
   		e. someone who attacks or personally insults other users.

2.5 points 

QUESTION 31

1. A white paper is defined as:

   		a. a technical document that describes how a product solves a particular problem.
   		b. a technical and marketing focused article.
   		c. an article that does not pitch a particular product or company.
   		d. an article written for a business audience.
   		e. a government publication.

2.5 points 

QUESTION 32

1. What is an article directory?

   		a. A website where users submit articles for syndication.
   		b. An online publication that accepts user-submitted articles.
   		c. A search engine for articles.
   		d. An important element of a marketing strategy.
   		e. The steps required to prepare and write an article.

2.5 points 

QUESTION 33

1. A moderator:

   		a. cannot remove forum content.
   		b. is the only person allowed to flame others.
   		c. facilitates discussions and enforces forum policies.
   		d. manages the programming details required to maintain a site.
   		e. is responsible for backing up the discussion boards.

2.5 points 

QUESTION 34

1. Why is it important for a company to stay connected on a photo sharing site?

   		a. It boosts search engine optimization.
   		b. It generates buzz and interest.
   		c. People have short attention spans.
   		d. It puts a human face to the company.
   		e. Interacting with other users help draw people back to your content.

2.5 points 

QUESTION 35

1. Which of the following is a true statement?

   		a. E-books are typically distributed offline.
   		b. Successful white papers include a sales message.
   		c. Articles are better lead generation tools than either e-books or white papers.
   		d. E-books and white papers have a high perceived value.
   		e. E-books are primarily used in B2B marketing.

2.5 points 

QUESTION 36

1. How does an e-book differ from a white paper?

   		a. White papers focus on the technical aspects of a product.
   		b. An e-book is longer than a white paper.
   		c. An e-book is written in a lighter tone.
   		d. White papers are always distributed in PDF format.
   		e. E-books require a prominent call to action.

2.5 points 

QUESTION 37

1. An example of a Q&A site is:

   		a. Quora.
   		b. Reddit.
   		c. Compuserve.
   		d. Google.
   		e. Stumbleupon.

2.5 points 

QUESTION 38

1. The top two activities consumers perform on their mobile smartphones are:

   		a. texting.
   		b. Facebook viewing.
   		c. emailing.
   		d. A and B.
   		e. A and C.

2.5 points 

QUESTION 39

1. What is the first step when publishing and distributing an article as part of a marketing strategy?

   		a. Determine what font and layout to use.
   		b. Identify a catchy title.
   		c. Identify the content that will interest the target audience.
   		d. Find industry experts to interview.
   		e. Hire a writer.

2.5 points 

QUESTION 40

1. The primary difference between articles found in directories and those in newspapers and magazines is that:

   		a. a byline is more prominent in a directory article.
   		b. newspapers and magazines provide editorial oversight.
   		c. newspapers and magazines pay more for an article.
   		d. directory articles carry more prestige and influence.
   		e. directory articles are better optimized for search engines.