HE704 Leadership for Allied Health Professionals

A service development/business plan (1,000 words) with a 2000-word critical analysis of the potential strengths and possible limitations of the service development/business plan with suggestions for how limitations could be overcome.


3000 words


The rubric against your assignment will be graded can be found in ‘Assessment & Grades’ on Studentcentral. On the rubric will see that assignments will be examined against the learning outcomes of the module i.e.


By the end of the module, students will be able to:


LO1. Demonstrate self-direction, originality and creativity to write a business development plan based on the needs of the service in which they work.


LO2. Critically analyse the potential strengths and limitations of the business plan.


LO3. Provide critically reasoned proposals for how the limitations of the business plan could be overcome.



  • It is recommended that the structure of your assignment follows the requirements of the assignment i.e. it begins by presenting the business plan and follows with a critical analysis of that plan.
  • Within the service development/plan you will need to justify ‘why’ you chose to develop this service.
  • The plan itself should follow a logical structure and demonstrate originality e.g. by proposing a new service, and creativity e.g. by suggesting a novel approach to addressing the problem the service has been designed to address.
  • The critical analysis of the plan will be 2000 words in length and may be divided into sub-sections, which may be several paragraphs long and headings may provide the reader with helpful signposting. Each sub-section will highlight the salient points and there will be obvious connections to what has gone before and what will follow. It is important that all the points you make are made clearly and concisely. Statements of fact need to be supported by evidence or referenced to some authority as appropriate. The text should flow from one sentence to the next and from one paragraph to the next, so the reader can follow your argument and end with a conclusion summarising the main points within your critique.
  • In critically analysing your plan, it is important to highlight what the strengths and limitations of the plan are and why, providing evidence from relevant literature to support your analysis. Critically reasoned proposals to overcome the limitations of the plan should be identified.




















  • Your name should not appear on the assignment
  • The document will be word-processed, printed in size 11 font with 1.5 line spacing. The left-hand margin will be justified with an inch margin
  • Do not write a contents page
  • New paragraphs will be separated by one-line space


  • The assignment should be written in the third person
  • In the footer, please insert page numbers (bottom right)
  • Spacing between sub-sections may be used
  • Use the School of Health Sciences referencing style
  • Abbreviations will be only be provided when they are in common use and should be written in full when first written in the assignment.


  • There will be no grammar or spelling errors


  • The front sheet should use the following layout:

School of Health Sciences



HE704 Leadership for Allied Health Professionals



A service development/business plan (1,000 words) with a 2000-word critical analysis of the potential strengths and possible limitations of the service development/business plan with suggestions for how limitations could be overcome.



Month and Year of submission


Word count = xxxx




  • Word count is 3000 words, excluding references and appendices. The Faculty policy on word count states:


Markers will not normally consider work beyond the upper limit and students should include a word count on the front cover of their work. There will be no penalty for submitting work under the word limit. The upper limit mentioned in this statement refers to the published word limit for the assessment. For example, if the word limit for an assessment is 3000 words, then the marker should only consider the first 3000 words of the submission. Any material beyond this point will normally be disregarded.


The stated length of written coursework must not be exceeded. Any material beyond the stated length of written coursework will normally be disregarded.


Submitting your assignment

  • Please submit your assignment via Turnitin (please see student central ‘Assessment & Grades’ section).
  • Late Submission – normally if you hand in your work late you will fail the module and be required to resubmit the work and receive a mark capped at 50%.


Results and feedback

Results of marked assignments can normally be viewed on student central within 21 working days following the hand in date. Please note the mark is subject to ratification of the examination board.


Extension to the deadline

Information about requests for an extension beyond the deadline and/or mitigating circumstances can be found in the University Student Handbook available on the home page of student central, and you will find is at the bottom right corner of the under the ‘study support’ headings, follow the exam and assessment regulations and forms link.


Academic Misconduct

The University takes breaches of academic conduct very seriously and all allegations of academic misconduct will be investigated according to the regulations set out in this section and with full regard to the principles of equity and fairness. There can be severe penalties, including the denial of an award, if charges are proved. Academic misconduct includes ‘plagiarism and collusion, where a student submits work originated in sum or in part by someone else, with or without their consent but without acknowledgement (General Examination and Assessment Regulations for Taught Courses: GEAR).



The School of Health Sciences reserves the right to use specialist software to help to detect and combat plagiarism. This means that samples of work for each module may be subject to scrutiny using the JISC software.



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