INTELLECTUAL PROPERTY RIGHTSIntellectual Property Rights (IPRs) are assets to any company, given that they help in the protection of the innovations behind the enterprise’s functionality. IPRs are intangible assets, although their value can far outweigh that of physical assets in some cases. Some of the assets that fall under IPRs include copyright, trademarks and patents, to mention but a few ((Dratler.3). The infringement of the IPRs happens when a third party engages in unsanctioned use of such assets.The ways that can be applied in the protection of the IPRs include the registration of copyrights, patents and trademarks. Second, this can be achieved by registering business products or domain names (). There can also be the creation of non-disclosure, confidentiality or licensing for both the partners and employees and, lastly, avoiding joint ownership.On how IPRs and , the IPRs precisely talents aid in increasing the fusion of technology and innovation (Dratler.7). Likewise, IPR protection aids companies in undertaking research and development and to stimulate innovation. Lastly, IPR plays a crucial role in international technology transfer while at the same time encouraging innovation.
Works citedDratler Jr, Jay, and Stephen M. McJohn. : Commercial, Creative and Industrial Property. Law Journal Press, 2022. Available at: https://books.google.co.ke/books?hl=en
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