Primary Task Response: Within the Discussion Board area write 400–600 words that respond to the following questions with your thoughts ideas and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear and use examples to reinforce your ideas: Part 1 Having experienced a robust debate discussion on the strengths weaknesses opportunities threats and trends (SWOTT) analysis and strategic planning for McDonalds a fast-food franchise it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following: Part 2: Provide an argument ‘AGAINST’ the ability of the competition to overtake the McDonalds fast-food franchise. Must be at least 1-2 paragraphs with reference(s) listed. For assistance with your assignment please use your text Web resources and all course materials. Reference Berger S. (2015 June 30). Best restaurants in USA: Chick-Fil-A trumps competition McDonalds falls out of favor. Retrieved from the International Business Times Web site: http://www.ibtimes.com/best-restaurants-usa-chick-… Identify 1 or 2 other major competitors of McDonalds in the fast-food industry and describe their sources of competitive advantage. Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry. Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
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