Mission Statement for microcomputer business

You are about to start a new company that will be entering the microcomputer business. You may choose to be either a supplier or a reseller in this industry. As a supplier you will choose a production location build a production facility and produce microcomputers for one or more resellers. As a reseller you will buy microcomputers from suppliers and market them throughout the world. You will have limited financial resources and complete accounting responsibility. As a supplier your focus is on achieving the economical and reliable production of microcomputers. You will outsource the marketing and distribution activities to other firms that specialize in market demand creation. *I was already preselected by the professor to have the “supplier” role. A company mission is a statement of its overall purpose with respect to its major stakeholders (stockholders customers suppliers and employees) and is concerned with the definition of the boundaries of your firms acceptable activities. The mission statement is one of the highest level strategic decisions a firm must make. It helps to define everything else about the firm. The mission statement should convey a clear enthusiastic and motivating message to all of the firms stakeholders. For example McDonalds mission was to “Serve a limited menu of hot tasty food quickly in a clean friendly restaurant for a good value to a broad base of fast-food customers worldwide.” In contrast Ford Motor says in its mission statement “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve peoples lives.” Define the mission of your firm. Keep in mind that this mission statement will be read by your customers employees investors and potentially your competition.

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