APA Papers 1
4
Unit 4 Individual Project
American Intercontinental University
MKT 660 -International Marketing
Unit 4 Individual Project
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Company 1: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
· If you are not at the end of
page 7
with content, your paper is too short (if you used graphs or charts, your paper should be longer)
· Do not insert extra spaces between paragraphs to make your paper appear longer.
· If you are beyond
page 10
with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.
For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out this site.
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