In this assignment you are asked to create a plan for your future PPC Campaign. Assume that you are going to promote any website on the Internet (small to medium business excluding your own Shopify store) Here are the step by step assignment descriptions: 1) Watch all the videos on PPC posted on the Moodle site. 2) Before you start consider extending your learning by watching a few more videos on YouTube specifically videos about Google Ads or BingAds. 3) OPTIONAL: Consider opening a free account on BingAds.Microsoft.com or on Google.com/ads. This step is completely optional but it may be helpful in to learn how things work in practice. I made this step optional given that this might be quite time-consuming activity and it requires time and patience just like in the case of creating your Shopify store. If you do decide to open your account at Bing or Google Ads please make sure not to give them your credit card info and also very importantly make sure to PAUSE your campaigns so you dont get charged. Also note that Google will most likely know or require your credit card info so I would try with BingAds instead. 4) Now think about your strategy for a moment. Decide which of your products/services from the Shopify store you want to particularly promote on Google? Where will you sell your products (in which regions)? What are the key phrases that you plan to use? What are the devices that you will advertise on? What type of campaign will you use (e.g. Search or Display etc.). 5) Now you are ready to start filling the attached PPC Plan template. Answer all grey fields for the purpose of this assignment. Requirements: dRaft Excel sheet is given | .doc file
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