In this project, you will select a specific business and analyze its potential innovation opportunities. You will select a business or organization from novel companies that have been rated as top innovators on annual lists of FastCompany, Inc. Magazine, or other sites.Links down below (Links to an external site.)

Descriptions of innovation opportunities should be structured around the opportunity categories from Drucker’s sources of innovation opportunity (and from other marketplace observers) described in class lectures and resources from the innovation literature. You are expected to think broadly in your search for opportunities, and creatively explain how those opportunity categories might apply to the business you select. Finally, we suggest that you start each project EARLY, even if it’s with a rough outline of how you’ll approach it.

The scope of effort for this project is 5 single-spaced pages, presented in a well-organized manner, including references. We ask for referencing in these projects not only for academic integrity, but also as an indication that you found evidence to credibly support your reasoning and arguments made in the project. This referencing should help build your competence to make points in a convincing way. Graphics supporting your explanations can be included within the 5-page length.

How Does the Marketplace Generate Innovation Opportunities?







Market Exploitation Opportunities

These sources present marketplace advantage opportunity to organizations:

Translation of Ideas from one market to another

Associating an Innovation Analogy

High-Growth Business Segments or Regions







Translating Market Ideas

Where customer preferences translate from different regions or markets

Where marketable ideas or innovations are translated by hi-tech communication or global business interactions







Market Translation Opportunity

Translation of the potential inherent in Starbucks coffee shops from the performance of Italian espresso stands

Translation of interest and value of mini-cars in crowded cities where first used in European cities with narrow streets and limited parking space







Innovation Analogy

When a company from one industry segment borrows an innovative idea from a company in an entirely different segment

Where benchmarking a best business practice results in an innovation







Analogy Opens Up Opportunity

LL Bean’s functional and efficient logistics approach benchmarked from WalMart

Full-service insurance companies (USAA, Geico) emulate bank functions

Starbucks cafes diversify by selling music CDs like bookstores formerly did – the reverse is also true







Value Chain Opportunities

Identifying new needs and interdependencies leading to potential new forms of value for customers

Identifying new forms of value from suppliers and distributors

Finding unmet needs throughout the value chain







Opportunities in the Value Chain

FedEx acquisition of Kinko’s led to an integrated value chain and consolidated customer service

Multi-service banking by CitiBank and Wells Fargo combines customer process steps in the value chain







High-Growth Sector Opportunity

Where certain business sectors grow faster than GNP rate or regional growth

Where customer volume is greater than what would is apparent or expected from a customer segment







Opportunities in High-Growth

Dramatic expansion of the online education sector, and life-long learning through MOOCs

Increasing growth, diversification and complexity of health care sector

Expansion of bandwidth and wi-fi availability throughout the world



Marketplace advantage opportunities can be recognized through analysis of market data and trends in customer preferences

These opportunities can be leveraged through ongoing market research efforts

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your paper today and save 30% with the discount code HAPPY

Open chat
You can contact our live agent via WhatsApp! Via + 1 323 412 5597

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code HAPPY