Strategy Discussion

Requirements: Detailed Review Jack Welchs article “The Six Deadly Sins of Mergers and Acquisitions” Locate and post a link to an article published in the last 5 years in the The Wall Street Journal or another reputable source about a merger that did not go as planned. Which of these “sins” were committed what issues arose as a result and what behaviors could the organization have employed to prevent these errors? PART A – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY: I think breakaway positioning will help the company Fulton Bank gain a sustainable competitive advantage (Sherman 1). The brick-and-mortar banking industry has had the same product offerings and could use some new attributes. If we look at some markets that were traditionally thought to be mature such as airlines companies like Southwest and Spirit came along. They were successful by bringing different offerings to the table. Offering greater customer service and reduced gotcha fees would help Fulton win some goodwill with customers. Fulton could also allow customers to perform more services through the internet instead of in-person (Groenfeldt 2).Fulton can win new banking customers by improving customer service and increasing technology to allow for more internet offerings by offering things that their competitors traditionally did not offer. Their brick-and-mortar branches can also offer technology kiosks and remote teller services to increase convenience. Looking at the reading citizenM hotels were able to nail a customer segment served poorly by the two extremes; get an overpriced hotel in the central business district or get a cheap motel on the side of the highway (Sherman 1). Sherman has made me realize that many mature industries have room to approach things differently and win over customers. The move is best described by breakaway positioning. The idea is to take attributes from different industries and bring them over to the traditional banking category. PART B – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY: The focus strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Using the company you selected for your course project identify a potentially game-changing move that you believe will create a sustainable competitive advantage. Purafil Inc. should innovate its air filter that instead of plain silkscreen filter they should innovate it which is related in killing or avoiding viruses of COVID 19 with self-indicator of its effectiveness or time for its replacement. · Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition. This will provide a superior value to the customers need especially this pandemic time where all customers globally needed something that can kill or avoid COVID 19 viruses at the same time having an indicator that will show its effectiveness and the time that it needs to be replaced by a new one. At present there is no company yet introducing this kind of air filter and Purafill Inc. should be aggressive enough to be the first to introduce it in the market. This can be differentiated from other air filter manufacturers in terms of features the quality of its product (voice data storage camera etc.) which are far better than the competition. · Explain which of the three positioning categories described by Sherman (Breakaway Reverse Positioning Blue Ocean or Disruptive Innovation) best describes the move and why. Blue Ocean is the best to describe this strategy simultaneous pursuit of differentiation and low cost to open a new market space and create new demand. It is about creating and capturing uncontested market space. If the company can innovate the said product it will create a demand globally which will open a new market.