1. Distill the work you have done in Assignments 1 and 2 to create a 5-slide strategy deck. This is explained in Chapter 11 of Winning and is also included in summary form below. Be aware that information needed for some of Jack’s questions would be available to a company’s strategy team leader but may not be in the public domain for our use. Therefore, your content in each slide will primarily be derived from your research for your first two assignments. This may mean that you focus on answering some of Jack’s questions, but perhaps not all of them. JWI 540: Strategy Assignment 3 © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This document is subject to change based on the needs of the class. JWI 540 – Assignment 3 (1214) Page 2 of 5
2. You should approach your presentation from a senior executive perspective, with your intended audience being the CEO of the company. Your presentation should be both informative and inspirational. Your goal is to persuade the CEO to support your strategic plan.
3. You should assume that the CEO has already read your two executive briefs. However, you are unsure whether there is support or skepticism for of your game-winning move. Thus, you need to focus on “selling your strategy” and not just regurgitating your first two assignments. Your CEO will be compelled by an enthusiastic presentation that explains why your game-winning move is the right one, but that also presents a balanced, cogent understanding of the risks involved.
4. Your presentation should have a professional look and feel. It should demonstrate your executive presence through professional dress, eye contact, clear and confident speech and body language. Think about Jack’s “4 E’s + 1 P” as you prepare, and use this as a guide for your delivery. Formatting and Submission Requirements
However, you are not required to allocate your time equally on to each of the 5 slides. Instead, spend your time on the slides that best enable you to convincingly sell your game-winning move. There are many tactics that allow you to briefly cover a slide that is not essential to sell your move. An example isto quickly flash the competition slide while noting, “You are well aware that our two key competitors are Ford and GM, and I shared their recent moves in the executive brief, so I’d instead like to advance to the Our Organization slide”.
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