read the below discussion posts and provide a response
Re: Topic 3 DQ 1
The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing and marketing of nonalcoholic beverage concentrates and syrups. Coca Cola has had a long history of workers’ rights violations at its bottling plants. It is currently under two boycott calls linked to this issue at its plants in Colombia. It has also had a poor record on the environment being accused of taking water supplies from rural communities and falsifying environmental data. This behavior is unethical because it is not right to infringe on the rights of others even if they are your employees. Additionally, it is not right to disregard the impact that certain behaviors have on the environment even if you feel it does not directly affect you (Long, Wann & Brockman, 2016).I think this company engages in such unethical behaviors because of the following. Many companies fall victim to prioritizing making more money over looking out for the stakeholders. They engage in limited communication with the stakeholders, as well. Sometimes, this results in breaking some rules and blurring the line between ethical and unethical behavior. According to Cornelissen (2017), “issues management is an increasingly important specialist area of activity within corporate communication (p. 209).” Nevertheless, companies should manage ethical issues effectively by holding themselves more accountable by incorporating clear policies that address these behaviors. Having a clear policy, like a code of conduct, in place that explains the expectations for even yourself, along with engaging in proper training is a great way to counter one’s own unethical behavior (Long, Wann & Brockman, 2016).
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