The Consumer Decision-Making Process

Assignment Type: Critical Thinking / Review Description Whether you realize it or not youve been a consumer all your life. The types and costs of your purchases have changed over time but youve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that youve likely followed a consumer-purchase process. For this assignment you will do a three-part deep dive into the consumer decision-making process. Part One. Complete the following: You are not expected to actually make the purchase so you may predict the outcome as opposed to actually describing it. Part Two. In this section you will identify and analyze the factors that have influenced your actions and decisions throughout the process. These include: Part Three. For this final section synthesize your findings and analysis from Parts One and Two. Consider the following questions: What factors are strongest and least likely to change your purchase decisions? What factors are more variable? How can marketers use these insights to attract new customers and deepen relations with existing ones? Your paper should meet the following requirements: Requirements: 10 pages / 2750 words (Double spacing) | .doc file Identify and discuss the process taking care to explain each step. Walk your reader through each step of the consumer purchase process defining each step. Choose a major purchase that you plan to make in the future (e.g. a vacation a car a smartphone a computer a Hermes handbag a horse etc.). Apply each step to your purchase(e.g. identify why you find yourself making this purchase perform an information search evaluate alternatives using a table make a choice and justify it and so forth.). Personal factors that affect your perspective (e.g. faith age lifestyle location) Pricing and personal accounting The type of purchase—functional versus hedonistic Family influence Ethical considerations Image Ease and place of purchase Be 10-12 pages in length. Sources: 4 sources required Citation style : APA 7th edition CHECK GRAMMATICAL ERRORS NO PLAGIARISM 10 pages / 2750 words (Double spacing)

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