The perceptions of Kenya as adventure tourist destination

Research project – Dissertation 9000 words


Introduction- sets the scene and argument and states aim and objectives
Literature Review – provides the conceptual base
Methodology – explains and justifies the methods used
Results – data analysis / a design board / product example/artefact
Conclusion- discussion, recommendations, reflections


To critically analyse the perceptions of Kenya as adventure tourist destination
An evaluation of the perception of tourists on Kenya as adventure tourist destination




To explore the ideal destination image of Kenya
To identify the perception of Kenya as a tourist destination
To draw conclusions and make recommendations relevant to the destination management organisation


Key words – tourists, Kenyan tourism, destination image, media, perception and tourist behaviour.


Summary – main points, of the research question and dissertation will be:


To explore the role of destination image in tourism


To evaluate tourist’s perceptions of Kenya as a destination


To analyse the Kenya’s attributes as a destination


To identify the importance of tourism and tourists in Kenya


To draw conclusions and make recommendations to destination management organisation


Research project structure


There is no absolute rule about the structure of a research project or the word length for each chapter. It may not always be appropriate to follow the format below and it depends on which type of research project you chose. You should discuss your structure with your supervisor. This is a suggested structure for a typical empirical research research project (see 3.4). Word lengths are approximate.


Topic Approximate Word Count
Introduction 500
Literature Review 2500
Methodology 1500
Analysis and Evaluation of data 2500
Conclusions, Recommendations and Reflections 2000
Critical reflection of the learning undertaken in terms of personal and employability skills (not included in word count but maximum 2 pages after conclusion chapter)

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