Types of events in an industry

Assessment 1 – Essay 30% Due Week 4 – Friday 27 November Length: 1200 words To be done individually To be submitted via Turnitin Task description: You are to write an academic essay which critically discusses the following statement: ‘The events industry is an effective and appropriate vehicle for the facilitation of regional development’. Overall the essay must be integrated comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements. The essay should: Define the key terms Provide an overview of the history of events and events tourism Identify and discuss the various sectors of the events industry Identify the various types of events (mega hallmark community business etc.) Discuss the significance of the event industry in contemporary society. Describe and discuss with examples how events and event tourism interact with regional economic development (jobs income sustainability); regional social/cultural development (social cohesion and inclusion) and regional environmental development (infrastructure revitalisation and appreciation of attractions sustainability). There needs to be: • Engagement with the study materials – textbook academic journals the Internet trade and other published reports and documentation to research and develop discussion (At least 4 academic references should be cited) • A reference list for any literature cited using the Harvard referencing system. * A cover sheet Learning outcomes:

1. Comprehend and evaluate the role of festivals and special events in contemporary society.

3. Identify and analyse the economic environmental sociocultural and political impacts associated with events and discuss the management of associated issues. A guide to the first assignment Keep your essay points brief – For the history of events simply cover the point that events have a long ancient community purpose history then move to a discussion about the advent of event tourism and the subsequent re-purposing of events for economic development. To discuss and describe sectors of the events industry consider who conducts events and why – community government private businesses and fans artists and performers. Types of events should be described both by type – festival sport business political etc. and by size – mega hallmark major community. Use examples to demonstrate you know which is which. Also use examples (they can be the same ones) to clearly show events that had predominately development outcomes for –

1. Regional economy;

2. Socio-cultural change;

3 Environmental (natural or built) enhancement. Use the materials in the study packages as your primary research and reference source material.

Requirements: 1200