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An Order to Go: A Comparative Analysis of Elegant Coffee and Coffee-2-Go
Stu Dent
General Studies: Columbia Southern University
EH 1010: English Composition I
Dr. Ima Teacher
February 3, 2020
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An Order to Go: A Comparative Analysis of Elegant Coffee and Coffee-2-Go
Coffee is an American staple. While large coffee chains have become popular over the
past 20 years or so, some customers still prefer to get their morning caffeine from a local and
well-known establishment. Two such establishments in the local metro area are Elegant Coffee
and Coffee-2-Go. Elegant Coffee is a happening coffee spot near a college campus near
a downtown area and is frequented by students and business professionals alike. Known
for craft drinks and speed, Elegant Coffee is one of the city’s favorite coffee spots. One
of the oldest coffee houses in the city is Coffee-2-Go, which was established over 70
years ago. Known for its donuts and the coffee roast that has not changed since it first
opened, Coffee-2-Go is a city mainstay beloved by students and blue-collared workers
alike for a quick breakfast. While Elegant Coffee and Coffee-2-Go are similar in that
they both offer similar iced coffee beverages and similar bakery items, the interior décor
is different for each, with Elegant Coffee offering a darker café style and Coffee-2-Go
opting for a bright purple and yellow fast-food palette.
While Elegant Coffee and Coffe-2-Go share comparable menu choices, they
differ drastically in décor, with Elegant Coffee taking on the feel of a café. Elegant
Coffee offers the caffè ghiacciato, which is Italian for “iced coffee” (Smith, 2014).
This beverage is a double-steep brewed version of the featured roast poured over ice
and diluted with water. The coffee used in the drink is changed out daily as the featured
coffee roast selection changes. Dairy milk with varying amounts of fat content may be
added, as well as soy or almond milk. Additionally, over two-dozen flavored syrups are
offered in any arrangement that suits the customer’s preference, including sugar-free
and low-sugar. Additionally, Elegant Coffee offers its customers several bakery items
The thesis
statement
establishes two
ways that the
items are similar
and one way that
they are different.
Because this is a
comparative paper
organized by
subject, each of
the two body
paragraphs
discusses all three
ways.
The topic sentence
for the first body
paragraph
announces that this
paragraph will
discuss similarities,
but will ultimately
focus on how they
are different—in the
décor.
This section of the
paragraph
describes the
beverages offered
by Elegant Coffee.
Then the author
discusses the
bakery items that
are available.
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that are standard in most coffee shops. The items include a rotation of bakery items from local
establishments, including donuts from Coffee-2-Go, which are sold in several locations
throughout the city. Elegant Coffee also offers cookies, coffee cakes, bagels, muffins,
and other items. One of the more popular items that Elegant Coffee makes in-house is
their breakfast sandwiches made on fresh buns from local bakers. In terms of décor,
Elegant Coffee has a dark color scheme. All of the colors are subdued; dark wood is
used for tables, and walls are black, dark brown, and off-white. Dark green and
browns are used for all packaging, even the plastic cups. The color scheme invites
people to stay, talk, and work in the seating area. Dark colors suggest that Elegant
Coffee is not a fast food restaurant, but a sit-down establishment, even though it is
more akin to a fast food restaurant. This décor gives Elegant Coffee a distinctly more
sophisticated atmosphere than the city’s other popular coffee house, Coffee-2-Go.
While Coffee-2-Go lacks the refinements of Elegant Coffee, the iced coffee
and food offerings are much the same, albeit with a brighter interior. Coffee-2-Go has
its own version of the iced coffee that is called “Iced-Joe-to-Go.” This beverage is
presented as a straightforward choice. The flavor of the beverage is consistent because
only Coffee-2-Go’s classic roast is used—the same roast that is used for its hot
coffee beverages. The beverage is served with or without room for adding cream or
milk, which the customer is welcome to do on his or her own at the “Dress It Up”
bar. Sugar and sweetener alternatives are available at the bar as well, but for
someone who is looking for liquid sweetness, simple syrups in vanilla and caramel
are available upon request at the time of ing. Coffee-2-Go displays an array of
donuts, including the classic donuts, such as glazed, powered, and filled. However, the
These sentences
describe the décor
of Elegant Coffee
and then set up the
contrast between
the two coffee
shops.
This final sentence
not only provides a
final thought about
Elegant Coffee to
close out the
paragraph, but it also
reminds the reader
that Coffee-2-Go will
be discussed, thereby
transitioning into the
second body
paragraph.
The topic sentence
of the second body
paragraph mirrors
the topic sentence of
the first by including
ways that the coffee
shops are similar and
by emphasizing the
ways that they are
different.
Here, the author
discusses the
beverages offered
by Coffee-2-Go.
Note that the
author is using the
same structure and
of discussion
used in the first
body paragraph.
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establishment always includes a featured donut of the week and offers new
donut “inventions” each month as well as seasonal donuts. Additionally,
Coffee-2-Go also offers bagels, cookies, donuts, muffins, other bakery items,
and breakfast sandwiches. Oppositional to Elegant Coffee, Coffee-2-Go is has a bright
color scheme. The theme colors are white, purple, and yellow—suggestive of the donuts
that are their specialty. The walls are white, with large wooden donuts hanging on them
that are purple and yellow. The seating area features a few yellow booths with purple
tables. The colors suggest fun and even a little nostalgia as the front wall by the door
also features photographs of the coffee shop throughout the decades.
Although the décor of each coffee shop might be different, both Elegant Coffee and
Coffee-2-Go offer similar iced coffee beverages and bakery items. The success and popularity of
both businesses is a testament to the way in which coffee shops with two completely different
atmospheres can operate at the same efficiency and success level. Even though the differences
are obvious to anyone, the similarities run deeper than what is seen. Both establishments have
identified their specific customer bases and continue to fill the needs of today’s consumers.
Again, the author discusses
the bakery options—the
second aspect discussed in
the first paragraph.
Finally, the author
discusses the décor
for Coffee-2-Go,
establishing the
ways that the two
coffee shops are
different.
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Reference
Smith, R. (2014). Coffees from around the world: A global love affair with a drink. Butler Press.
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