You will prepare and submit a term paper on Relationship Marketing, Electronic Marketing and Integrated Marketing Communications. Your paper should be a minimum of 1750 words in length. This essay stresses that electronic marketing comprises of all those realms where product promotion and customer relations come in direct contact with the various electronic media forms. These can entail the television, the radio, the Internet and other related disciplines. Since the electronic marketing discussion is centered on a wider spectrum than relationship marketing, its positives as well as negatives are immensely drawn so as to gain a fair enough understanding. The relational sentiment is thus made apparent through the efforts of the people who bring forward the relationship marketing, electronic marketing and the integrated marketing communications domains to the fore.This paper makes a conclusion that the marketing discipline is indeed comprised of a number of entities, all of which play one role or the other. These dictate the essential basis of understanding where the problems lie and how these can be done away with as and when required. Also a proactive measure sets the basis of undertaking quite a few steps which are geared to achieve results for the betterment of both the business and the end consumers. All said and done, the overlapping of the three forms of marketing is always a good omen for the marketers, the end consumers and the marketing process. It is because of these measures that the brands and campaigns are able to reach out to newer markets, reclaim the old ones and thus reinforce sales whilst building a positive word of mouth all along.
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