Module Name: Consumer Behaviour Me myself and I: A critical self-reflection of Consumer Behaviour 2000 words and posterModule Name: Consumer Behaviour2000 words report and A poster . Task Details / Description : This module is all about understanding consumer buyer behaviour. While you may not all have direct experience of marketing in terms of practice within an organisation the one thing we all have experience of is being consumers. Given this the coursework for this module is all about understanding your consumer behaviour (i.e. what how and why you buy why/how you use these offerings and/or why/how you may get rid of them). You will use insights from your own consumption activities along with the theories and research we cover in this module to engage in some critical self-reflection about your behaviour as a consumer. Specifically you will select products and/or services which you have purchased over the last 12 months from ONE of the following categories:-