CLA and presentation

1. Industry Report
Please select an industry and write a rigorous industry report for your selected industry that incorporate the followings:
● The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market 
● The nature of industry and the network effects
● The production structure of the industry, initial capital requirements, sunk costs, and economies of scale
● The prospect of industry in the future in regard to technological innovations
2. Company Report
Now assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long term profitability for the company.
Please include the following variables in your Company Report:
● Sustainable market share and how it can be achieved
● Branding, reputation, and a considerable base of loyal consumers
● The managerial efficiency in strategic decision making regarding:
o The integration and merger activity, vertical and horizontal integration
o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals’ fixed or marginal costs