COM 225 Module Six Practice Exercise Worksheet
Use this worksheet to complete your messaging strategy practice exercise.
Be sure to fill in each cell. For each element of your messaging strategy, include a brief rationale (between three to five sentences) for how that element will make your message more effective.
Public Health Issue
Explain the issue that your message will be focused on.
Identify all possible target audiences for a messaging campaign on your chosen health issue. As applicable, include general demographic information such as age range, gender, fitness level, medical concerns, dietary needs, professions, and so on.
Choose one of your target audiences and explain the primary message you want to convey to that audience.
Type of Messaging Strategy
Identify the messaging strategy or strategies you plan to use for conveying your message.
List the communication channels you intend to use to distribute your message (for example, different social media types, television, radio, or advertisement).
Desired Target Audience Understanding or Actions
Describe what knowledge or understanding you want the audience to take away from your message. Alternatively, describe what action the audience should take as a result of your message.
Provide a one- to two-paragraph summary describing your message strategy, along with an explanation of how you kept your target audience in mind while developing the strategy.
Identify your sources here according to APA formatting guidelines.
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