External Contacts Logs

External Contacts Logs
A basic premise of this course is that the best way to develop a business model is to talk to people associated with the various components of the model. E.g., instead of guessing that there are potential customers who will like the product or service you intend to offer, you should ask some potential customers what they really want. You should talk to at least 10 potential customers or partners (suppliers, distributors, etc.) (per lesson) about the business model component(s) and related issues addressed in each lesson. Each person you talk to will be one of your external contacts, that you will note in an “External Contacts Log” which will be submitted at the midpoint and end of the semester via Canvas. You can use your social media contacts in this process, if they are appropriate to the customer segments, etc. you are reviewing.
The instructor will give you a form to use for your External Contacts Log. To receive credit for this activity, you must use that form or some variation of it and submit it via Canvas. Use the same file for all log entries. E.g., add entries for Lesson 5 to the same form that you filled out with Lesson 4 entries. (The date and lesson numbers will indicate that they are new entries for Lesson 5, not the earlier ones for Lesson 4.) Make sure you fill out the External Contacts form completely for each contact where possible.
Each team member must maintain a separate External Contacts Log. Each team member must list different contacts from the other team members, and each team member will be graded separately according to the criteria outlined here. Since this is an individual assignment, each team member will be graded solely on the contacts in his/her log. E.g., one team member with sufficient contacts may receive 100% of the points, while another receives only 50%.