Global SWOT Analysis + Corporate Global Growth Strategy On Adidas

12-15 pages Double-Spaced Student Chooses a Company and its Challenge. To be approved by the professor. Guiding research questions/examples: Note: The above two examples are used for illustrative purposes. You must choose your own. PAPER FORMAT – Corporate Global SWOT and Growth Strategy Executive Summary (1 page) Background (1 page) Strengths, Weaknesses, Opportunities, Threats (SWOT) (6-7 pages) Strategy & Recommendations (4-6 pages) _____________________________________________________________________________ Background Readings: Grading Matrix: Professor Caceres will grade the research papers according to the following criteria/matrix: Criteria Points Available Points Awarded Comments Organization 20 Total Title accurately reflects content 5 paper is effectively organized into sections 10 pages numbers are included 5 Clarity, grammar, and spelling 10 Total Topic is covered in sufficient depth 40 Total Topic covers a corporate growth challenge related to international markets 10 In-Depth research & analysis 10 Critical thinking & analysis 10 Creative thinking & analysis 10 Strategy and recommendations are compelling, persuasive, and flow logically from SWOT 30 Total TOTAL 100 Requirements: 12 pages double spaced What are the company’s core products, services, and/or technologies and to what industries/markets do they sell? What is the current challenge that the company faces as it attempts to grow globally through trade (exports and imports) and foreign direct investment? What is the company size (# employees and $ revenue) and what are its core global markets? What is the company’s growth goal? Expand and existing overseas market such as France? Enter a new one such as China? Other? Example 1: A small US digital media company wants to access the European market, but has no cyber security or data privacy strategy and few human and financial resources. Example 2: A large Indian manufacturer of machine tool equipment wants to sustain its market share in China, but has severe supply chain challenges due to COVID-19. Introduction Key points & recommendations from research Context + corporate description (core products, technologies, services; size by number of employees and revenue; global locations, if any; previous growth strategy and tactics; other) Description of the current corporate global growth challenge (for example via international trade or foreign direct investment – FDI) the company faces Strengths (What internal corporate resources and capabilities give the company a competitive advantage?) Weaknesses (What internal corporate factors could derail the company’s success in achieving its goals?) Opportunities (What external factors/trends may help the company achieve success in achieving its goals?) Threats (What external factors/trends may seriously and negatively affect the company’s ability to reach its goals?) Evaluate and justify most appropriate strategy that logically relates to the SWOT analysis. For guidance, use material from your Hill online smartbook chapters; other class material in CANVAS; on-line sources such as McKinsey Consulting etc. There often is no single strategy that helps firms achieve their global growth goals. But there are useful frameworks that provide sound starting points, enabling you to be creative. Provide detailed recommendations to the company that help it succeed in achieving the stated global growth goal. What is a SWOT? https://www.notredameonline.com/resources/business…