Analysis of a Local Company for Potential International Business
The Company is Bj’s Wholesale Club
Please consider a local company that may potentially participate in international business in the near future. That local company can be either one in Starkville or surrounding areas, or one in your hometown areas. Please answer the following questions.
1. Please give a brief introduction of the company that you have picked;
2. Conduct a SWOT analysis for the company (SWOT: strength, weakness, opportunity, and threat);
3. If the company wants to sell its products successfully to the foreign customers, what are the product strategies that you advise it to take?
There is no limit for the number of words, but for each part, please answer it in at least a paragraph since more details are preferred.
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