Loyalty Card Marketing strategy

Apply: Signature Assignment: Statistical Report

Top of Form

Bottom of Form

Assignment Content

1.

Top of Form

Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment

Purpose 

This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.

Scenario: 

Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:

· Median age between 25 – 45 years old

· Household median income above national average

· At least 15% college educated adult population

Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their s and receive some free food after making 10 purchases.

The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.

Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.

Report:

Write a 750-word statistical report that includes the following sections:

· Section 1: Scope and descriptive statistics

· Section 2: Analysis

· Section 3: Recommendations and Implementation

Section 1 – Scope and descriptive statistics

· State the report’s objective.

· Discuss the nature of the current database. What variables were analyzed?

· Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.

Section 2 – Analysis

· Using Excel, create scatter plots and display the regression equations for the following pairs of variables:

· “BachDeg%” versus “Sales/SqFt”

· “MedIncome” versus “Sales/SqFt”

· “MedAge” versus “Sales/SqFt”

· “LoyaltyCard(%)” versus “SalesGrowth(%)”

· In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.

Section 3: Recommendations and implementation

· Based on your findings above, assess which expansion criteria seem to be more effective.Could any expansion criterion be changed or eliminated? If so, which one and why?

· Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?

· Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)

· Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)

Cite references to support your assignment.

Format your citations according to APA guidelines.

Bottom of Form

We confidently assure you high-quality work. We engage a number of strategies in to guarantee top-level assignments. The projects go through a thorough system of control prior to being submitted to the customers. Studentscoursework.com guarantees that the assignments delivered are 100 percent plagiarism-free.

We never share or resell customer’s work. Therefore, once it is checked using our plagiarism software, the assignment will be original. In terms of assignment completion, we adhere to the guidelines given by you and assign the work to the most suitable writer. We assign our writers based on various factors such as academic qualification, previous customer feedback, etc.

First and foremost, we provide high-quality work. However, in case you require extra-brilliance, here is what you can do. First, select a top writer who is proficient in a certain discipline. Second, you can seek our editing services.

Our team of editors revises the assignments, checking them to ensure they comply with the standards of academic writings. Additionally, editing may entail refining the language, adding more reference material, and making sure the formatting part is properly done. The editors may also enhance papers completed by yourself in to meet your needs.

We guarantee the following quality in our work to you:

• Properly cited scholarly sources from assigned or outside reading and research.
• No wordy, vague or poorly constructed sentences
• Clearly written and structurally sound sentences, with no grammar, spelling and/or punctuation errors.
• Assignments with proper syntax, that demonstrates mastery of the subject, and with clear organization flow.
• Strict adherence to requested citation styles (i.e. APA, MLA, HARVARD, CHICAGO/TURABIAN)
• Proper page numbering, heading, spacing and margins.
• Parenthetical citations are in the proper format, are properly punctuated and are used at appropriate points to document source material.
• Plagiarism free guaranteed work.
• Expert proofreading.

We use the following tools to crosscheck our assignments:

• Turnitin
• Grammarly