MAR4354_FMP_Examples.docx

Good Examples of Final Marketing Plan

Besides having great content within your Final Marketing Plan, its organization should be logical and highly attractive. While you should refer to the full instructions, some students requested an example of a template and/or good example. Remember to use single spacing with 12-point Times New Roman font for the text portions of the document. The general structure of the Final Marketing Plan is as follows.
· Introduction (also identify the duration of your plan)

· Summary & Synthesis from Raw Materials Assessment assignment

· Market segments from your Product-Audience Match Strategy assignment

· Your Brand Objectives or Goals from your Personal Marketing Strategy assignment

· Strategies and tactics to reach objectives from Personal Marketing Strategy

· 1-page figure or chart or image that depicts how strategies and objectives are connected

· Marketing Plan Timeline (1-page figure or chart or image of timeline)

· Appendices
· Appendix A: Entire Product-Audience Match Strategy assignment
· Appendix B: Entire Personal Marketing Strategy assignment

Basically, an appendix is an extra section at the end of the publication (after references), allowing you to include detailed information that would be distracting within the main body of the paper. If there is more than one appendix (which you will have), label them “Appendix A,” “Appendix B,” etc. (without quotes) in the that each item appears in the paper. In-text references to these appendices can be used within a sentence (ie “As seen in Appendix B, …”) or as a parenthetical citation as you feel appropriate.

How strategies and objectives are connected
Good Example

While this is colorful, a hand-written image is not okay. Plus, it’s confusing. This is part of your brand, put your best foot forward!

How strategies and objectives are connected
Good Example

Marketing Plan Timeline
Okay Example
While this is a timeline and it does fulfill the assignment requirements, it is a bit basic. Be creative.

This example combines the objectives/goals with the timeline, which is Okay- if it was large enough to read. Have pity on your professor’s eyes- they only have two of them. Remember to use at least 12-point font.

Just say no to handwritten timelines. Don’t give your professor have a crooked neck by making them try to read a sideways picture.
When adding the timeline you may need to change the orientation
of that particular page to landscape. Learn “How to Include
Both Landscape and Portrait Pages in the Same Word
Document.”

Marketing Plan Timeline Good Example

Marketing Plan Timeline Okay Example
If you are not savvy with charts and images in word, you may want to google “timeline creator” to find a free online tool to help you make your timeline. Make sure it’s easy to read; always consider your audience. If your plan is for 10 years, that is how many years your timeline should include.

Good Example, but…
Sometimes spellcheck doesn’t work on charts/graphs/images so always proofread (or have someone else proofread) your work.

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