2000 word count plagiarism free harvard references only question 1 Q1. Marketing Environment According to Kotler et al. (2019) A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The marketing environment has a huge impact on all organizations. It is a huge challenge to manage the environment in an organization’s favor. However some organizations are able to make use of this vital element. Apple Inc. is one of these successful companies who were and still until now managing its environment efficiently. Apple Inc. Apple Inc. is an American worldwide corporation which specializes in the design production and marketing of mobile phones computers laptops software media devices. The company was founded on April 1 1976 by Steve Jobs and Steve Wozniak with headquarters located in Cupertino California. Apple Inc. designs and provide a wide range of products all over the world such as iPhone iPad Macs Apple Watch iTunes iPod. In 2020 Apple Inc.’s business strategy can be summarized as providing the best customer experience with “the best products on earthâ€. The multinational technology company is well known for its iMac and iPhone. The global company is ranked by Forbes as the world’s most valuable brand in 2020. Apple’s success has been largely attributed to the high quality of its products. With these quality products Apple has become a ‘lovemark’ brand. The iPhone is Apple’s most popular and most successful product line (Forbes 2018). Apple’s other signature products the iPad and the Mac computer are also popular especially in education community.
Using the background introduced above answer the following.
a) Define and explain with examples the distinction between Micro and Macro environment. 20marks
b) Based on the discussion in class outline and discuss five reasons why market environmental scanning is important? Justify your reasons with industry examples20marks
c) Outline the microenvironment forcesaccording to Kotler et al. (2019) and explain how AppleInc. influences4major actorsin itsmicroenvironment. 30marks
d) With regards to the current pandemic discuss three (3) key macroenvironmental forces that might affectApple Inc.’s marketing decisionsin the near future? 30marks check the file below for more info harvard refern
Requirements: 2000 words | .doc file
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