>Marketing PlanMarketing Plan for a hypothetical (new) product service or organization of your choice. The Marketing Plan is focused on various strategy using new media and/or traditional media platforms and social media tools as the basis for the initial introduction into the market. The Marketing Plan should identify the following:1. “What” (Product or Service) Define your product service or organization explaining its history- Vision mission2. “Who” (Target Consumer) Identify the market segments and target audience to whom you will direct your marketing efforts3. “Why” (Plans and Projections) Outline your campaign’s strategic goals including your financial4. “Where” (Platforms and Tools) Explain the marketing channels you intend to use to market your product or service5. “When” (Timeline and Schedule) of your chosen product service or organization. Assignment includes:i. Executive summary 1. General company description2. Company mission statement3. Product description4. Market Research5. Situation Analysis: This includes a SWOT analysis and an environmental scan.6. Objectives: This includes both financial and marketing objectives.7. Positioning and Key Points of Difference8. Marketing Mix9. Start-up expenses10. Implementation Requirements: