Module 3 Discussion B: Customer, Collaborator, and Competitive Objectives

Description
Module 3 Discussion A: Strategic and Market Objectives
This discussion will be completed in two parts.
Part 1 – Post your initial response to the discussion questions by Wednesday at 6:00pm
Part 2 – Post substantive feedback to two (2) classmates by Saturday at 6:00pm
Discussion Prompt:
In this discussion, we will focus on describing the strategic and market objectives for an organization. Please follow the instructions below, and be sure to review the entire instructions before proceeding.
Directions for your initial post:
Choose a business that you would like to use to evaluate a company’s strategic and market objectives. In your discussion post, make sure to indicate which company you are using.
Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.
Provide a discussion about the following items relating to your selected business.
The company’s ultimate strategic goal
A market development opportunity for the company
A market penetration opportunity for the company
A diversification opportunity for the company
A product development opportunity for the company
Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.
Directions for each of your two (2) feedback posts:
Provide comments/questions for your classmate’s initial post for each of the discussion items (a through e) above. When commenting, be sure to utilize key module terms and concepts in your discussion.
Add any further comments and/or ask questions to build upon your classmate’s initial post.
Module 3 Discussion B: Customer, Collaborator, and Competitive Objectives
This discussion will be completed in two parts.
Part 1 – Post your initial response to the discussion questions by Wednesday at 6:00pm
Part 2 – Post substantive feedback to two (2) classmates by Saturday at 6:00pm
Discussion Prompt:
In this discussion, we will focus on describing the customer, collaborator, and competitive objectives for an organization.
Customer objectives – what kind of relationship does the organization want to have with its customers, and what kind of profile does the company want to have in terms of customer branding
Collaborator objectives – applies if the company is collaborating with a strategic partner
Competitive objectives – competitive positioning (top three competitors)
Please follow the instructions below, and be sure to review the entire instructions before proceeding.
Directions for your initial post:
Choose a business that you would like to use to describe the customer, collaborator, and competitive objectives. In your discussion post, make sure to indicate which company you are using.
Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.
Provide a discussion about the following items relating to your selected business.
The company’s customer objectives related to customer relationships and branding
The company’s collaborator objectives as it applies to company collaboration with a strategic partner
The company’s competitive objectives related to competitive positioning with top competitor