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7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 1/11

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BY WUNPINI F. MOHAMMED (//OKAYAFRICA.COM/COMMUNITY/WUNPINIFMOHAMMED)
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7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 2/11

The city of Tamale combines culture and tradition with the contemporary to
produce an unexpected urban musical space, demonstrating time and again that
it’s the music capital of Ghana.

The growth of contemporary music in Tamale drew directly f rom tradition with the likes of Sirina Issah,
Sherif Ghale, Mr. Razak, Abu Sadick, and Mama Rams, taking f rom their socio-cultural and religious
positions to feed the essence of their music. The story of Tamale music is incomplete without the
Blackstone duo, one of the �rst groups to gain popularity nationally with their “Be Fe Mano” and “N’Yura”
songs.

Though contemporary music has existed for decades, the industry saw an explosion in the early 2000s
when artists dabbled in genres beyond what had been built by pioneering artists. Today, Tamale’s music
industry is an interesting blend of music and musicians f rom various backgrounds, with most of the
music production done in the city. The regional capital, Tamale, was one of the �rst cities to host a
regional music award show, which inspired others to follow suit.

Earlier this year, we introduced you to some of the musicians in the Northern Region
(http://www.okayaf rica.com/ghana-northern-music-10-listen/). Let’s learn more about what makes one of
Ghana’s biggest cities the music capital of the country, despite music giants like Maccasio being
snubbed for nominations in major categories at the Ghana Music Awards slated for this year.

1. Setting Records

Fancy Gadam made history by winning one of the coveted categories (Best New Artist) at the Ghana
Music Awards in 2017. Although many claimed he was largely unknown in the South of Ghana, his
incredible musical talent shot him to victory as a �rst-time nominee at the awards. Before the much
talked about win, he was already on his way to setting records in the Ghanaian music industry by pulling
hordes of fans at shows he headlined in the over 15,000-capacity Aliu Mahama Sports Stadium. Maccasio
soon after, put together his own concert at the stadium which was massively attended by his large fan
base, demonstrating to budding artists that they could follow suit.

2. The Performances

Tamale’s music industry has seen an explosion with Southern-Ghana based artists performing on various
shows staged by the two music giants of the industry: Maccasio and Fancy Gadam. Musicians like
Sarkodie, Shatta Wale, Stonebwoy among others have performed at concerts held by the two main
artists. Fancy Gadam’s stage style is unmatched as he thrills fans with his goosebump-inducing
choreographed dances. Many music lovers appreciate the �avor he’s adding to the industry. Fancy has
successfully staged shows outside his home region (in regions like the Upper West, the Ashanti, and the

10 Reasons Why Tamale Is The Music Capital of
Ghana

http://www.okayafrica.com/ghana-northern-music-10-listen/

http://d.adroll.com/r/ISRFVJ4CYZEJLCRYPCOWW4/7ZOAJPJYOVH23CASOPBYO2/47d1bde4c6c45cc1fbef83d312e53687.re?adroll_height=90&adroll_width=728&site_url=http%3A//okayafrica.com&adroll_ad_payload=__HIAk8BkwHFAjzIAjgAAY1RS2vUUBhN7oxObW3BByMUBKEiCJ0xubmZ3A5SmFZja9vp9BVsFcPNTTKGdh62M324KLpT3Ii4EEUQ7UIE0Y1Kd9peHHVyo6W4KVIUf0GXCj6CIAhu3B045_sO55xN4XCUxXu0nG4MZOFJ41hG7zXGjEw2h0b3sWYkJ6EsJWWUhEpHK4sb_QODQ2puRM92GcPdKQSVvm5dxywOu5TBIX28L2v0ZHK546PjenYConQgiLGpo2yXNUXopGmV5s3ytEe9Yr6z3ll7vvi4fgLotd3g2dbVjY2vyy9fXX6w_P7a5vpWY9_KmUBozf-o3nKqiTlnppKQiX-FtZQmyQJxwx8kSUsF_3Zweux-m3_3H-Ke4C9l_LcsNjzam4Aq9uu1puj1QNj7oRoIsc8XfT-0ffJi7dGXlU9L63f-2Prfai2RS6zBmfXsUtGs8PRN__sNKamq_s9aa8jsJHmnSBdMWq2YFbajWrQd1ys6NhcjTLS42MbaKFagk3I1SjFSkUZViCFylQ5LkWWEZCvtTXHx4P_pgMAa3cK8CSFEqRQHIhM4OBUIkUNHOBhnzTPny9W8OauZMjIRBxOrHJz93TkHhUBYa4hzcCEQ3zwNrxbZ_jwpFIhJSbns2O2JcFSkpZR2OYkgRpCD1-wAUVxCiGbLikuRlVKwiiVJlTRsQQ1LlHJQZzF7oUgKXoiDj8IeLyEpoVzCWKaOjDXbwhy8YxFrZo5H-1f5toesadqpkOm8Uwl359vP_Z3oF8QMy8N83FFQU5Ghbp1n&adroll_subnetwork=r&cpm=0.067435&adroll_network=b

7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 3/11

Greater Accra regions) to the surprise of many. It’s a feat many mainstream artists would not even dare to
attempt. Maccasio’s playful charisma and easygoing nature draws hordes of fans to his performances at
the Aliu Mahama Sports Stadium.

3. Genre-Bending Music

Sherifatu Gunu remains one of the few Tamale musicians to gain (inter)national attention with her
af rocentric style grounded in Dagbaŋ values and traditions. She reinterpreted folk music in, “Dingo
(https://www.youtube.com/watch?v=aA70ONYmOns),” which draws on a popular call-and-response song
that celebrates agentive female sexuality; a song many of us sang and danced to growing up. Musicians
like Nandos the Dagbandoo and Dabba Lamaley have experimented with blending traditional Dagbaŋ
sounds f rom the goonje, drums and other indigenous instruments to produce music that de�es genre
categorization. Pioneer Sheriff Ghale used music to comment on issues like class inequality, politics,
history among others. His song “Ni Yeli (https://www.youtube.com/watch?v=h8Qm3Fk0Tok)” (meaning “I
Will Speak”) which comments on f ree speech and press f reedom has aged well since its release in 2004.

4. Notable Collaborations

Although musicians in Tamale have been marginalized in the national musical imaginary they have
strived to break into the national scene by collaborating with nationally known musicians. Fancy Gadam’s
collaboration with Sarkodie shot him to national fame. Fancy’s recent song “Customer” featuring
Patoranking shows that he is dedicated to breaking into the Nigerian market with his sights set on
continental fame. Maccasio’s “Dagomba Girl” with Mugeez (of R2Bees) has quickly become a favorite
especially among female Dagbamba. In 2017, Puerto Rican musician, Residente collaborated with female
folk music singers in Tamale to produce the Dagbanli-Spanish song, “Dagombas en Tamale
(https://www.youtube.com/watch?v=y7HWRnSrNfE),” for the 2018 FIFA soundtrack
(https://www.billboard.com/articles/news/gaming/7965581/�fa-18-soundtrack-track-list-songs-playlist) list.

https://www.billboard.com/articles/news/gaming/7965581/fifa-18-soundtrack-track-list-songs-playlist

7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 4/11

5. A Personal Touch to Publicity

Many artists in Tamale have developed publicity strategies to build relationships with their fans in the
region and beyond. While musicians elsewhere only connect with their fans through periodic updates on
social media, Tamale musicians add a personal touch to their brand by making their team available to
fans 24/7 through the WhatsApp messaging app. This strategy has kept fans dedicated to the brand of
these musicians because of the feeling of inclusion through constant access to the management teams
of musicians. Many musicians have also bypassed legacy media to directly connect with fans through
various social media platforms and other avenues like sticking event posters on public transport tricycles
(Mahama Camboo/A bori mahim) among others. Beyond fan engagement, musicians have tied their
brand to known beverage companies like Giant Malt (Maccasio) and Rasta Malt (Fancy Gadam).

6. Local Distribution Methods with a Global Appeal

Although artists in the Northern Region have been critiqued for using alternative distribution strategies
to get their music to fan communities across the region and beyond, these strategies seem to be
working for the musicians since it has made their music more accessible to their core fanbase. Many
musicians who have steadily established their careers make their work available on YouTube, iTunes, and
SoundCloud. However, these media libraries and streaming sites are mostly available to fans in the
diaspora and local fans who straddle the middle to upper middle-class. For fans who come out regularly
to support artists at concerts and shows, the music is made available for f ree downloads at Ghanatrase
(http://www.ghanatrase.com/). Fans are encouraged to request for songs to be sent to them for f ree via
WhatsApp on designated cellphone numbers. Therefore, musicians recognize the need to reach both
local and global fan communities in their bid to stay in tune with fans.

7. Blurring the Boundaries Between Artists and Fans

Home

7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 5/11

One of the main reasons that drew national attention to the Tamale music industry is the nature of the
relationship between fans and musicians. The city seems to be at the peak of its music culture. Here,
everyone is drawn into the music culture irrespective of gender, age, ethnicity, class, or sexuality. It is not
uncommon to �nd older women participate actively in music fandom. The city has utilized music in this
manner to break the generational boundaries that would otherwise exist in music audiences. Although
most Ghanaian media focuses content disproportionately on political issues, in this city politics competes
with music for audience engagement. The interconnectedness of music and the culture of the city can
be dif�cult to conceptualize sometimes. Musicians and groups like DMTL, Don Sigli, Maccasio, Fancy
Gadam and Nandos the Dagbandoo engage fans actively in music production by using them as extras
and or dancers in music videos ultimately blurring the boundaries between music production and
consumption.

8. Understanding the Culture

Tamale’s music industry is more vibrant now than ever because industry stakeholders understand the
cultural, social and religious context within which they operate and utilize this understanding to gain
goodwill f rom the public, traditional leaders and sometimes politicians. For example, when Fancy Gadam
won the Best New Artist at the 2017 Ghana Music Awards, he went to the Naa Dakpema’s palace to pay
homage to the traditional leader. During the Ramadan season, most entertainment activities like
concerts, album launches, carnivals among others are put on hold in observance of the holy month. This
demonstration of deference for the culture and traditions of the city has positioned the artists in the
good graces of both the public and stakeholders of the city. As part of promoting Northern Ghanaian
culture, Maccasio in collaboration with telecom giant MTN is getting ready for The Smock Show on March
31 at the Aliu Mahama Sports Stadium. According to him, various traditional northern dances will
dominate the stage and the hope is that fans show up in their numbers wearing traditionally0-woven
and designed smock out�ts. This show not only supports cultural af�rmation but also draws attention to
the traditional fabric industry in Northern Ghana.

7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 6/11

9. Industry Players

Tamale’s music industry has seen immense support f rom industry players like radio and TV presenters,
video directors, sound engineers, management teams among others. Many have attributed the success
of this city’s music industry to the amount of airtime Tamale music gets on radio and television and how
much buzz they get on social media. TV presenters like Sadick Cybha and Gee Face keep media
audiences interested with their thought-provoking discussions and hot takes on various issues in the
industry. On the radio, DJ Parara, DJ Tell, Ewurama Attoh among others have moderated discussions on
the growth of the music industry. Mohammed May of Ghana Trase (http://www.ghanatrase.com/) has
utilized his large social media following to facilitate discussions on the industry. Video directors and
producers like Joe Gameli and Zakvilla have helped actualize some of the concepts for music videos.
Sound engineers like Ojah Drumz, Tizzle, Blue Beatz, Dr. Fiza, Stone B, Flamez among others have
been the brains behind some of the biggest hits to come out of the region.

10. Vibrant Street Culture

The commitment of music fans means that they’re always ready to come out in their numbers to support
musicians. Pre-show street �oats have become a norm in Tamale where fans come out in hordes to
create awareness about an upcoming music concert, show or album launch. During these �oats, music
fans take over the principal streets of Tamale on their motorbikes clad in artist paraphernalia to support
their favorite musicians. Apart f rom �oats, street carnivals are becoming a trend in the city. Maccasio’s
Zola Street Carnival which is organized around the major Muslim festivals (Eid-ul Fitr and Eid-ul Adha)
draw music lovers f rom all over the city to Zogbeli-Lamakara to celebrate these festivals.

———————————————————————————

Tamale which has been touted many times as West Af rica’s fastest growing city is proving that it is
indeed the music capital of Ghana. Many mainstream Southern-based artists are clamoring to be invited
as guest artists to concerts in the city. Shatta Wale composed a song in 2017 called “Tamale
(https://www.youtube.com/watch?v=ippbNF6fHVc)” to express appreciation for the vibrant music culture
in the city. Last year, Sarkodie who was invited to perform at Fancy Gadam’s SallahFest did not only
deliver an eclectic performance at the show but took advantage of the large following to later share
pictures of him surrounded by hordes
(https://www.facebook.com/sarkodie.obidiponbidi/photos/a.10152002126875760.1073741826.10592790759/10156
type=3&theater) of fans f rom the SallahFest pre-show �oat without due attribution, something some
Tamale music industry players called him out on.

Tamale has demonstrated that it is untrue that Northern music is not sellable and that Northern
musicians need to relocate to the South to become successful. Industry stakeholders have worked
tremendously to establish one of Ghana’s biggest cities as the music hub of the country. This way,
musicians do not only entertain the public, they also contribute to a media documentation of the culture
of the community which in turn af�rms, re-de�nes and preserves the culture of the city.

Wunpini Fatimata Mohammed (https://web.facebook.com/wunpini.mohammed?
hc_ref=SEARCH&f ref=nf) studies media, ethnicity, gender, and sexuality. She tweets regularly at
@wunpini_f m (https://twitter.com/wunpini_f m)

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7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 7/11

NEWS BRIEF
Jul. 23, 2018 08:32AM EST
BY OKAYAFRICA (/COMMUNITY/OKAYAFRICA)

http://d.adroll.com/r/ISRFVJ4CYZEJLCRYPCOWW4/7ZOAJPJYOVH23CASOPBYO2/a3b7b3fc26e08160640ca1283a5a9cb7.re?adroll_height=90&adroll_width=728&site_url=http%3A//okayafrica.com&adroll_ad_payload=__HIAlEBkwHFAj7IAjoAAY1RS2jUUBRN0tFqawt-qFBciHUjdIa8l5fktUihUxsqrf1M29EZxfjykoyhnY9tpu0o-FmJiuBv4Wcj6kLEhRR01ZV9OGrz0qIIKtLi0p1duFAoGgRBcOPuwDn3HM49y8KeGGvqMUaRpnf3DSf3abrRnx3NZvWDqe2sAYEEBHICoARU2ppZU7rvwMCQOjhs9CfTqS4NQaW3yzAwa4JJZWDIyPT2p3s6Bwe7RzKRC0TtoSD67_eyzdY4oWOmVZwxSxMe9Qq5joWOpZVjV-vfLBrVLdKz1UsfLz78MPft_NzK4yvLb1frep8fCYXm3Fr5tlOOTzuTfhyQ4AJrLI6RCnEjD5KgxXxwJzw8en9XcPcf4p4QPOgMXrPa1Mj-OFRxsFCtj10LhW3vyqFQ-_lsEESx1dkvL2a_f71–daf2OBHtbHmHNvgTHl2sWD6vP1msHZDTqhq8LPaHDGbSM4p0IpJy77ps43lgu24XsGxuVjDRIuLLayFYgU6mqtTipGKdKpCDJGrtFkKAAgBq90b5-Lu_9NJAqtz8zMmhBBpGpdEJnDpUCjEzjzhUoY1TJ4olXPmlG4CZCIuZee5dPT3z7mUD4UlcIpLJ0Px1dPo6jTbkSP5PDEpKZUcuzUejYp0TWkFCRWqCpdesp1EcQkhug0UlyJLU7CKZVmVdWxBHcuUcmmB1dqVAsl7EQ4_CVu9uKxEchljQB2AddvCXFpkNdbkNI_1zfN1j1j9hOOTiZzjR7Pz9cf_LvQLxAz3sTR9flmp31XGVeo&adroll_subnetwork=r&cpm=0.095415&adroll_network=b

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7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 8/11

Twitter Is Divided About The New Cosmopolitan
‘Activism Issue’ Cover Featuring Nomzamo
Mbatha (http://www.okayafrica.com/nomzamo-
cosmopolitan-cover-twitter-divided/)
Tweeps are questioning what kind of ‘activism’ Nomzamo Mbathat has been
involved in.

Cosmopolitan South Af rica recently revealed their August cover. Their “The Activism Issue” features
popular South Af rican actress and presenter Nomzamo Mbatha (http://www.okayaf rica.com/nomzamo-
mbatha-south-af rica-actress/http://www.okayaf rica.com/nomzamo-mbatha-south-af rica-actress/) as the
cover star. While a majority of Mbatha’s fans and counterparts were elated when they �rst saw the cover,
not everyone is pleased.

Keep reading…

(http://www.okayaf rica.com/nomzamo-cosmopolitan-cover-twitter-divided/)

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

NEWS
Jul. 22, 2018 02:36PM EST
BY DAMOLA DUROSOMO (/COMMUNITY/DAMOLAO)

http://www.okayafrica.com/nomzamo-cosmopolitan-cover-twitter-divided/

http://www.okayafrica.com/nomzamo-mbatha-south-africa-actress/http://www.okayafrica.com/nomzamo-mbatha-south-africa-actress/

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http://www.okayafrica.com/rio-de-janeiro-has-named-march-14th-marielle-franco-day-against-the-genocide-of-black-women/

7/23/2018 10 Reasons Why Tamale Is The Music Capital of Ghana – OkayAfrica

http://www.okayafrica.com/ghana-music-tamale-10-reasons-capital/ 9/11

Photo: Mídia NINJA (https://www.�ickr.com/photos/midianinja/29568404732/in/photolist-25ed5Fg-H6yGyb-22tgQKb-
25atR6U-25eddNP-22thCu7-249xYvb-M3RNzA-22tjv9S-H6xLqb-23Sbnyg-H6zNiq-23QCSpn-25edfhv-249yEC5-M6vfDT-
25atWnA-23Sd3g4-Fz2ijz-23SaX44-25ebtx2-H6zFeW-23Sczvk-H6xzXY-22rPVf m-22thdK3-23QD32i-25avY2d-FzXUmF-
2482Yty-22tiWvW-2486UrN-249AoLb-249AKwQ-Fxykpr-23Scqtx-M6vh5t-MaxhNQ-H6y1su-H55o7d-H55uSs-FxMrQB-
25cLzsn-Maxfub-H55qkw-Maxg4N-M3RMuE-22udAp7-FxyhQt-22ueweS/)

Rio de Janeiro Has Named March 14th ‘Marielle
Franco Day—Against the Genocide of Black
Women’ (http://www.okayafrica.com/rio-de-
janeiro-has-named-march-14th-marielle-franco-
day-against-the-genocide-of-black-women/)
The day will be used to promote community wide re�ection on the killings of black
women.

Following the targeted assassination of Af ro-Brazilian human rights activist and city council member
Marielle Franco (http://www.okayaf rica.com/marielle-f ranco-af ro-brazilian-politician-targeted-
assassination-rio/)this past March, the governor of Rio de Janeiro, Luiz Fernando Pezão, has named
March 14th, the date of Franco’s untimely death, “Marielle Franco Day—a day against the genocide of
black women” in Rio de Janeiro, reports The Rio Times. (http://riotimesonline.com/brazil-news/rio-
politics/rio-de-janeiro-names-march-14th-to-be-marielle-f ranco-day/)

The ordinance states that the day be used to promote community-wide discussion and re�ection on the
killings of black women in Brazil through lectures and public debates.

“To have March 14th as a date that saves and …