Social Cognitive Theory

Please aim for 200-500 words per question

1)Briefly explain Social Cognitive Theory (10 points). Describe a real-life example (it could be yours or something you know) where this theory can be applied to explain the effects (5 points). Explain how this theory can be used to address health problems (10 points).

2. Briefly explain Theory of Reasoned Action and Theory of Planned Behavior (5 points). How are these two theories related and different? (5 points) If you would like to use these two models as the theoretical framework to develop a campaign targeting college students’ binge drinking behavior. What components/messages does your campaign have according to these two theories? (15 points)

3. Briefly explain Transtheoretical model (5 points). Say you would like to use this model as the theoretical model guiding you to design a health campaign encouraging people to engage in a regular workout. How would your campaign message look like for people at different stages? Explain why (20 points).

4. Briefly explain Elaboration Likelihood Model (5 points). Say you would like to promote a health product.

Describe a scenario where you need to use the central route to sell this product and explain why (10 points).

Describe a scenario where you need to use a peripheral route to sell this project and explain why (10 points).

Requirements: Other | 5 pages Double spaced

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