Today’s world of business is significantly impacted by technological advances. This blurring of boundaries between the physical, digital, and biological world is referred to as the Fourth Industrial Revolution (IR). Advances in artificial intelligence (AI), robotics, the internet of things (IoT), 3D printing, genetic engineering, quantum computing, and other technologies impact the way work gets done, how products are produced, and how companies achieve their […]

Scenario Effective change plans are created by understanding several external factors influencing an organization, including political, economic, social, technological, legal, and environmental, or PESTLE, forces. Experienced executives carefully examine PESTLE forces to identify major opportunities and threats and then adjust their organizational change strategies accordingly. Previously, you informed the VP about potential reasons why an organization fails to change and suggested ways to avoid them. […]

Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization […]

Scenario As the HR consultant contracted to resolve issues related to miscommunication and workforce discontent at the U.S. branch of the Singaporean software solutions provider, you are expected to present a change readiness report and then submit a change management plan. You have read that stakeholder analysis is an important requirement for change management. You know that you will soon need critical information from the […]

You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to […]

Scenario You have been contracted as an HR consultant by a U.S. LLC in Wilmington, Delaware, to solve their internal issues. This U.S. LLC is a branch of a Singaporean software solutions provider with 140 employees and $1M revenue per year. The CEO of the Singaporean headquarters wants to open new markets in the United States, gain access to new customers, diversify risk, leverage resources, […]

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The company from the course scenario has decided to incorporate internet of things (IoT) technology in its vehicles (also called connected cars). Often organizations have to choose from multiple innovative implementation options. The choice is usually determined by many factors including the financial viability of each […]

Overview In Milestone One, you recommended an innovation option (incremental or discontinuous) to the organization from the course scenario. Now that senior management of this organization has approved your recommendation, your task is to ensure your recommended innovation option gets implemented effectively and efficiently. Remember that your perspective is still that of a middle manager for one of the top U.S. producers of luxury and […]

Overview In Milestone One, you recommended an innovation option (incremental or discontinuous) to the organization from the course scenario. Now that senior management of the company has approved your recommendation, your task is to find an efficient process for your cross-functional team to follow during the development of your innovation. Remember that your perspective is still that of a middle manager for one of the […]

Overview In Milestone One, as an HR consultant, you submitted a change readiness report. While you were performing your change readiness assessment, five employees from the U.S. call center quit as a group, along with the well-liked team lead. Top management is very concerned about this sudden incident. The VP has asked for your help in identifying a permanent solution to the issue of attrition […]