This are the types of incidents that employers believe would occur if
workers are allowed to use social media at work. Unfortunately, even
though the company prohibits the online activities in the office, your
workers are likely to use it independently of your policies. And per the
Census Bureau, 77 percent of employees said they utilize social media at
work. This research demonstrates that, while you may believe your
employer is doing a decent job of limiting social media usage in the
workplaces, it is more definitely not. Employers can waste less time and
effort trying to keep people from accessing social media at work.
Instead, they can concentrate on how to utilize social media to support
1.Provides staff with the opportunity
to take an emotional rest.
Per the PRC poll, this was the most common explanation for workers to
utilize social media at work. Taking a mental holiday from work on
occasion is not anything to be avoided.
Many companies now allow workers to take short, regular breaks while
on the job (Nusrat, 2021).
Allowing workers to use online networking during these breaks makes
them more convenient. Rather than running to the reception area to
read the paper or inconveniencing another employee’s job, workers will
now take a break whenever and anywhere they choose (Nusrat, 2021).
Your employees shouldn’t be stumbling through the workplace with
their different computers any longer. However, when utilized wisely,
social networking will provide the employees with the emotional breaks
they need during the day (Nusrat, 2021).
2.Allows staff to establish and
maintain professional relationships.
Your workers can improve professional connections with
individuals outside the business by using social networking
These connections will then contribute to resources that
might not have been possible otherwise (Nusrat, 2021).
Sales leads, interest in jobs, market opportunities, and new
ideas can all result from more and better contacts.
LinkedIn is designed especially for these kinds of
interactions and has a slew of obvious business applications
3. Employees have the ability to pose
questions to fix problems at work.
Employees may use social media to help them cope with a
stressful job situation. If an employee is having trouble
solving a problem, social networking could be the solution.
Posing a query on social media is a fast and easy way to get
several answers. Even if none of the answers are used to
solve the issue, the knowledge they provide can inspire a
When you need a fresh insight, social networking is a great
way to get many different viewpoints instantly,
conveniently, and for free (Pitafi, 2021).
Coworkers may use social media to communicate with one
another and strengthen their bonds. Employee relationships that
are deeper result in more integrated and efficient work teams
Social networking is a simple way to allow workers to
communicate with one another, exchange thoughts, and improve
interaction at work and at home (Pitafi, 2021).
Since social networking can be accessed virtually everywhere, the
employees can communicate with one another and though they
are not at work. Employee productivity and participation can be
boosted by the opportunity to communicate outside of work. Your
work teams, in particular, will strengthen as they get closer
4. Develops and strengthens intimate
partnerships with colleagues.
5. Improves the discovery and
distribution of knowledge
Employees may use social networking as a means of
contact to find and deliver job-related content, similar to
number three on this chart.
Staff may use social networking in the office to locate
content that is pertinent to their jobs or to learn
different skills that they can apply whilst on the job
It’s also a way for your employees to
spread the word about your company. This
knowledge dissemination will help raise
brand visibility and provide new prospects
for recruitment and industry (Yoganathan,
6. Enhances job satisfaction and
Internally and publicly, social networking is a fantastic tool
for celebrating employee achievements.
Your employer should use social media to recognize
exceptional success, job anniversaries, new employees, and
other events (Yoganathan, 2021).
This appreciation encourages team members to connect,
and helps to strengthen team bonds.
Employees will congratulate one another, stay up to date
with business news, and engage with more of their
coworkers (Nusrat, 2021).
Social networking will boost employee productivity by providing
opportunities for feedback and appreciation.
Employees that are further invested in their company and their
colleagues are more willing to remain (Nusrat, 2021).
Your company’s churn will be reduced using social media. Evolve, a big
data company, discovered a connection between social media usage
and higher retention.
Employees who used 1 to 4 social networking platforms on a weekly
basis worked at their employment longer than their colleagues,
according to their survey of 39,000 hourly staff (Yoganathan, 2021).
7. Increases the efficiency of the
Contrary to common opinion, using social media in the workplace does not
have a detrimental effect on efficiency. In reality, social networking could be
able to help the workers achieve levels of efficiency they are yet to achieve.
According to a McKinsey Global Institute survey, although 72 percent of
businesses use social media, the others do not do it to its maximum extent.
According to this study, businesses that completely incorporate social
networking usage (including an internal social media site) will increase
employee efficiency by 20 to 25%.Any company wishes for their workers to
be more efficient. Social networking is a low-cost, easy-to-implement
strategy that will boost the company’s competitiveness (Pitafi, 2021).
Social networking has grown exponentially and experienced
significant transformations. It is now a near-ubiquitous commodity;
social networking is almost unavoidable in the office.
Rather than policing the workers’ social network use, allow them to
make good use of it. Demonstrate and affirm the positive effects of
social networking on workers and the workplace as a
whole.Workplace social media usage should be seen as a success
problem. Employees can be more concerned about their work than
about whether or not they should get in a selfie (Nusrat, 2021).
Nusrat, A., He, Y., Luqman, A., Waheed, A., & Dhir, A.
(2021). Enterprise social media and cyber-slacking: A Kahn’s
model perspective. Information & Management, 58(1),
Pitafi, A. H., & Ren, M. (2021). Predicting the factors of
employee agility using enterprise social media: moderating
effects of enterprise social media-related strain. Internet
Yoganathan, V., Osburg, V. S., & Bartikowski, B. (2021).
Building better employer brands through employee social
media competence and online social capital. Psychology &
Marketing, 38(3), 524-536.
1.Provides staff with the opportunity to take an emotional rest.
2.Allows staff to establish and maintain professional relationships.
3. Employees have the ability to pose questions to fix problems at work.
4. Develops and strengthens intimate partnerships with colleagues.
5. Improves the discovery and distribution of knowledge
6. Enhances job satisfaction and acknowledgment
7. Increases the efficiency of the enterprise
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